A British niche fragrance brand that is revolutionizing the world of fragrances with its unique vision. EAU.MG's philosophy is based on the simple principle of being bold. They create fragrances that not only smell great, but also make a statement. They attach great importance to high-quality fragrance oils, talented perfumers and sustainability. The brand is part of the Memoize London family, a collection of creative fragrance brands that offer not only luxurious perfumes, but also innovative designs and thoughtful concepts.