The perfume house of Lorenzo Viloresi was founded in 1990. The company headquarters is a 15th-century Venetian palazzo in the hills of Florence that has most likely always belonged to the Viloresi family. The perfumer is best known for his one-of-a-kind fragrances created for each customer. This one-of-a-kindness, of course, always attracts well-heeled new customers from all over the world, who are treated as if they are royalty in that palazzo.