Obvious believes that the world needs less superficiality and outrageous show-offs. On the other hand, they're inspired by the search for authenticity and a return to nature. To reconnect with ourselves first and foremost, but also with others and the world around us. For David Frossard, perfume represents a certain sophistication that we can touch by going to the essence of ourselves. A simple pleasure coupled with a wealth of emotions that penetrate us and transcend our relationship with the world. Perfume is not an ostentatious disguise, it is a revealing totem.