The Gritti family is a traditional Venetian family that has been doing grandiose work in the fragrance industry since the 16th century. Their history is intertwined with traders from all over the world because they are located on the Silk Road. They had the luxury of always being the first to acquire exceptional and rare raw materials from around the world. As a result, they were able to be inspired by the world's infinite vastness and diversity.
They were always looking for new ideas, even at home, so the exotic ingredients are used to tell the story of their own Venetian celebrations. It's like hearing about Venetian experiences from someone who has traveled through the region. The vocabulary of a visitor to the area lends a distant and thus very interesting touch to the old familiar.
Meet the Perfumer
Luca Gritti's passion and long experience with perfumes have led him into the world of niche fragrances. Initially a successful producer of designer perfume brands, he launched Gritti Venetia in 2009, revolutionizing the perfume business. He counts on a high selection of raw materials and attention to every detail - from the handmade caps of the White Collection to the velvet boxes of Gritti Privé.