Biehl Parfumkunstwerke places a high value on surprising the wearer and providing new ways for him to express himself. Quality and exclusivity are writ large for the brand, particularly in terms of ingredients.
The brand purposefully avoids elaborate packaging and flacon design. Thus, the emphasis is on the essentials - the fragrances. The illuminated concrete display and packaging have been staged in a very simple and skillful manner. Even the names of the individual perfumes are unadorned by forced wordplay, but instead bear the artist's initials as well as a sequential work number. Nothing but works of perfume art!
Meet the Perfumer
Thorsten Biehl is the founder and owner of Biehl Parfumkunstwerke. Henning Biehl, the respected perfumer's son, implements his father's demand for quality and originality in a modern and sensual way. He accomplishes this through the use of the most creative minds in the perfume industry, an unwillingness to compromise, a great deal of enthusiasm, and a great deal of courage to be radical.