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Initio

Initio presents itself as a young French company whose noble luxury perfumes are based on ancient alchemy and traditional manufacturing processes. The fragrances initiate a fun game that engages in emotional perception and entices with the irresistible effect of potent aphrodisiacs. Initio is a Latin word that has two meanings. On the one hand, it means "from the beginning" and describes the origins of perfumery, whose fragrances possessed a natural magical and healing power. On the other hand, it means "to initiate" and expresses the idea that a fragrance's wearer experiences its animal power and mysterious powers of love with all of her senses.

What our community thinks about the brand.

4.3/5
Average rating out of 1920 reviews. More than 23841 times ordered.

Customer voices

1  —  5

Katrin

If you love Frederic Malle Carnal flower and Portrait of a lady, MFK Baccarat 540 extrait, Memo Leathers collection fragrances this scent is definitely worth getting. There is little resemblance with ones I just named except one - they are all extremely powerful and long lasting fragrances. Atomic rose is in it's own realm, tunning bright and sweet rose. Extremely long lasting on skin and stays for days on clothes. Incredibly done and reminds me of INITO's Oud for Greatness combination with Delina van PDM but way more sophisticated and elegant. This fragrance left me speechless!!!

Atomic Rose

Initio

Angelique

Addictive favorite I fell in love with this unbelievably great fragrance as soon as I tried it for the first time. It has a great blend that is warm, creamy and sweet in the course. The name says it all here. When you wear this fragrance, you feel absolutely seductive and the scent is incredibly attractive. You have the urge to smell it again and again. The durability and silage are TOP!!! However, it is more suitable for colder days. In summer it could be a little too strong.

Absolute Aphrodisiac

Initio

Emma

After getting my 8ml decant I quickly got my hands on a full bottle of this. This is in my top 3 scents of all time and it’s my boyfriend’s absolute favorite to smell on me. It’s perfectly unisex and so, so smooth while still remaining quite fresh. To my nose it’s seamlessly blended, to the point that I’m having trouble recognizing and picking out specific notes. The longevity and projection is great as well. I simply can’t say enough good things about this.

Rehab

Initio

Henry

The note breakdown may be simple but its blended beautifully. You get signature pinkberry note found in many Initio fragrances with some spice, warm amber and creamy sandalwood. If you love sandalwood, this is an absolute must and star of the show. For dates, limit the sprays since the projection is strong and longetivity is excellent. I originally got a decant through my Yuniqu subscription but ended up buying a full bottle. Thanks again Yuniqu.

Blessed Baraka

Initio

Emma

This has become my favorite scent during the summer, probably because it goes so well with the heat. I find this to be very similar to Delina from Parfums de Marly. I prefer this one though since it hasn’t got the sourness that’s in Delina but with the rose note amped up. It’s a little more grown than Delina, not as squeaky but still very fresh and quite bright. Like I said, this has been one of my most successful scents this year.

Atomic Rose

Initio

The best selling product of this brand.

Oud for Greatness

Initio

Oud for Greatness by Initio expresses an inspiring force of nature and perfects the natural essence of precious oud wood. This bold, majestic formula is highlighted by patchouli and musk, and gets its intense spice from nutmeg and saffron. Superbly textured oud and striking natural scents of lavender and herbs make this a great, exciting perfume that makes all our big dreams possible.

best selling product

Samples and bottles: precious perfume creations for women

Initio brings together master perfumers and chemists who collaborate closely. They have a lot of leeway when it comes to creating a new perfume, and their budget is unlimited. Thus, the most precious raw materials are used to create Initio's luxury perfumes, which have an aroma that gives the wearer of the fragrance an optimistic and happy aura or a passionate and seductive aura. As a result, Initio perfumes create a desire to know, try, and own all fragrances. We provide perfume samples to help you find the perfect fragrance.

Five fragrance collections

So far, Initio has released five fragrant perfume collections. "The Absolutes" is based on ancient formulas and evokes the power of rare, natural ingredients. The "Magnetic Blends" collection has an animalic scent that is created by artificially replicating natural pheromones like ambergris and musk. "Carnal Blends" emphasizes a strong seductive power with a floral fragrance note and the fragrance molecule Hedion, while the "Hedonist Collection" celebrates pleasure and new beginnings. The "Black Gold Project" collection includes the two popular fragrances "Oud for Greatness" and "Oud for Happiness," which are among the brand's best-selling scents.

Explore the world of Initio

Meet the Perfumer

Nadia founded Initio Parfums Privés in 2015. (creative director). Until today, the French founder did not reveal her last name or professional background to the general public. She did not place herself in the spotlight, but rather her products, which smell like optimus and happiness, passion and seduction. Nadia regards fragrances as a magical and powerful tool that appeals to each person's feelings and subconscious. The goal of the founder is to create luxury perfumes with a positive aura and aphrodisiac power.