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Obvious
Obvious believes that the world needs less superficiality and outrageous show-offs. On the other hand, they're inspired by the search for authenticity and a return to nature. To reconnect with ourselves first and foremost, but also with others and the world around us. For David Frossard, perfume represents a certain sophistication that we can touch by going to the essence of ourselves. A simple pleasure coupled with a wealth of emotions that penetrate us and transcend our relationship with the world. Perfume is not an ostentatious disguise, it is a revealing totem.
The best selling product of this brand.
Une Pistache
Obvious
Une Pistache by Obvious takes you on a sensory journey to the vibrant Persian markets, where the air is filled with the rich scents of spices and nuts. It opens with the bright, fresh smell of Neroli and the warm, spicy aroma of Cardamom, sweetened with a touch of Carrot. The heart of the fragrance reveals creamy Pistachio Milk, combined with Heliotrope and smoky Frankincense. The base notes of Sandalwood, Cashmeran, and Musk give a warm, smooth finish. Une Pistache is perfect for those who enjoy sweet, rich, and deep scents.
Authenticity over Superficiality
It's a fact: today, perfume is more than ever, a social attribute. The brand believes that the "exclusive, rare and precious" perfume has become totally commonplace, and even illusory, endlessly reproducing materialistic scenarios and convoluted, even pretentious, narratives. Because they wanted to reestablish a sense of justice and eliminate the superfluous, they created Obvious. A raw perfume house whose bohemian beauty had to be as clear as it was obvious.
Embracing Uniqueness: The Essence of Balance and Sophistication
Driven by the desire to revive the priceless - authenticity, balance, harmony - Obvious's creations conceal a real sophistication. First and foremost, they are designed to please and to reassure us of two absolute certainties: our uniqueness and our awareness of being part of a whole.
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Meet the Creator
Stranger to the perfume industry world, David Frossard, young philosophy graduate destined to teach it, was soon caught by his overflow of energy. He sets off across Africa to work for a small perfume company. On his return to France, David joined L'Artisan Parfumeur, which was still independent and in a period of wild creativity. When he left that company, he founded the label Différentes Latitudes, which supports independent perfume brands. In the early days, he was responsible for distributing brands such as Byredo, Juliette Has A Gun, Atelier Cologne, Memo, Frapin, Liquides Imaginaires and later Ella K and BDK Parfums in France. Building on this experience, in 2020 he set about his most personal task: launching his own brand, with the obvious name Obvious.