Mind Games
MIND GAMES is a luxury fragrance house inspired by the fascinating world of chess—a game where strategy, creativity, and intuition collide. Each fragrance explores the balance between intellect and emotion, transforming the art of perfumery into a journey of self-expression, ambition, and discovery.
What our community thinks about the brand.
4.4/5
Customer voices
1 — 5
Lorna
Germany
This perfume is well named as it feels quite regal, it is a beautiful warm vanilla that captures something chic and elegant rather than heavy. It is light but noticeable and I just want to douse myself in it. Delightful
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Sabine
Germany
I think this sent is a save blind buy for vanilla lovers. It is not overly sweet, it’s more a fresh vanilla sent. Very addictive!
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Marcin
Poland
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Hani
Sweden
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Soraya
Germany
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The best selling product of this brand.
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Mind Games
A Harmony of Fruit and Blossom. Aurora by Memoize London opens with juicy notes of pineapple, rhubarb, and melon, complemented by the floral elegance of jasmine and cypress in the heart. Base notes of warm amber, sweet vanilla, sandalwood, musk, and cedarwood create a velvety foundation that lingers on the skin, leaving a trail of seductive allure. Aurora transports you to a world of freshness and vitality, where each spritz promises the magic of a new beginning.
The Art of Strategy
Like a chess match, every Mind Games fragrance is built with precision, vision, and unexpected moves. Complex compositions unfold in layers, revealing new dimensions over time. The collection celebrates bold thinking, calculated risks, and the thrill of pursuing your next move.
Where Creativity Meets Mastery
Crafted with some of the world's most renowned perfumers, Mind Games combines exceptional ingredients with artistic storytelling. Every fragrance is designed as a unique olfactory strategy—sophisticated, memorable, and impossible to predict. The result is a collection that challenges convention while remaining effortlessly elegant.
Explore the world of Mind Games
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Meet the Creators
Alex and Mariana Shalbaf founded MIND GAMES with the vision of transforming the strategic brilliance of chess into a world of artistic perfumery. Combining Alex’s expertise in the fragrance industry with Mariana’s creative direction and passion for storytelling, they spent years developing a brand where every fragrance becomes a calculated move—bold, emotional, and unforgettable. Together, they created a universe where strategy meets self-expression and every scent tells a story.
