Alex Simone, founded in 2016 in Monte Carlo, embodies the neo-retro spirit inspired by the French Riviera's secret elegance. Enchanting gardens with palm trees, stunning rocky cliffs, lemon trees with colorful foliage, and fragrant rose and jasmine fields. Alex Simone is dedicated to preserving local resources, particularly the Lemon of Menton, because he believes that fruit growth requires patience and passion. They are helping the Gannac family's great project by sponsoring the planting of 150 lemon trees on the grounds of La Maison du Citron. This is how this incredible citrus fruit is brought back to life.