Initio WILD RUSH

Initio presents itself as a young French company whose noble luxury perfumes are based on ancient alchemy and traditional manufacturing processes. The fragrances initiate a fun game that engages in emotional perception and entices with the irresistible effect of potent aphrodisiacs. Initio is a Latin word that has two meanings. On the one hand, it means "from the beginning" and describes the origins of perfumery, whose fragrances possessed a natural magical and healing power. On the other hand, it means "to initiate" and expresses the idea that a fragrance's wearer experiences its animal power and mysterious powers of love with all of her senses.